Refers to the strategies and techniques used to promote the collection, processing, and use of materials that can be recycled. It essentially aims to create awareness, demand, and value for these materials within both the consumer and business landscapes. the marketing of recyclable materials plays a crucial role in promoting recycling and fostering a more sustainable society. Raising awareness, creating demand, and building partnerships, can help us transition to a circular economy where waste is seen as a resource and valuable materials are kept in use for longer.
